What you say matters

How it lands matters more

Something broke in how we talk about what we do.We built companies from conviction.
Hired early teams on feel, not frameworks.
Said things simply... and people got it.Then somewhere along the way…We started writing like brands.
Posting like marketers.
Sounding polished... but not quite like ourselves.Now we’re chasing “clarity” with checklists.
Rewriting the same line five times.
Still unsure why it doesn’t land.I’ve seen this story too many times.The founder knows what they mean.
But the message? Foggy. Smart. Safe. Forgettable.Not because they’re unclear.
But because something in the system is off.That’s why I built Messaging for Leaders.Not to build content engines.
Not to teach frameworks.
But to help you say what you already know — in a way people can feel.That might look like:

Posts that sound like you — not your head of marketing
Homepages that speak to humans, not personas
Keynotes that hold attention (and create recall)
Memos and decks that build conviction, not confusion

Sometimes, the first step isn’t rewriting... it’s seeing.
So we turned a few of our reflection tools into GPTs.
You can use them today.They won’t write for you.
But they’ll help you find the story... and say it like you mean it.

Story Spotter: For posts that don’t land the way they felt in your head.
Clarity Compass: For the days you’re circling an idea, but can’t quite say it yet.
Insight Post: For the moments that spark something — but don’t yet have shape.

Use them when you’re stuck.
Then reach out when you’re ready to go deeper.

Karthik Vijayakumar
Founder, Messaging for Leaders
[email protected]

AI that reflects. Not performs.

Most founders don’t need more ideas.
They need one moment of real signal.A post that almost landed.
A draft that felt true… then went flat.
A sentence you’ve rewritten five times but still doesn’t sound like you.That’s what these GPTs are for.
Not to generate. To reflect.Each one is built to meet a specific kind of stuck.
Not to fix it for you. To sit with it.
And help you see what your own words are already trying to say.Start where it’s foggy.
The right tool will meet you there.

Story Spotter
Clarity Compass
Insight To Post

Home

Story Spotter

Every post carries a story.
Most never say it.

Story Spotter is a GPT built for SaaS founders who feel like their content almost lands... but not quite.Maybe your last LinkedIn post didn’t get the response you hoped for.
Maybe your homepage sounds… fine. But it doesn’t spark DMs.
Or maybe you’re just staring at your draft thinking: “What am I really trying to say?”This GPT won’t rewrite your copy.
It reflects where the trust, coherence, or emotion is missing... and helps you see the shape of the story your words are almost telling.Use it when you feel:- Stuck on a post
- Flat on a homepage section
- Foggy on a job listingYou don’t need better writing.
You need clearer seeing.
Let Story Spotter show you where your message is leaking trust.

Clarity Compass

When you don’t know what to say, this helps you hear yourself.

Clarity Compass is built for founder-CEOs who are sharp in meetings but stuck on LinkedIn.
You’re not short on ideas... you’re circling one.
This GPT helps you name it.It’s not a content generator.
It’s a listening partner that reflects back the signal inside your fog.Drop in a rough note. A half-thought. A moment from a recent call.
Clarity Compass will help you spot what’s emotionally true, not just strategically smart... and offer a prompt to move it forward.Use this when:- The post isn’t landing, but you don’t know why
- You’re tired of saying smart things that don’t stick
-You feel the signal, but can’t quite say it yetStart here. Then move to Story Spotter when your draft takes shape.

Insight Post

EVERY INSIGHT HOLDS A POST.
MOST STAY STUCK IN YOUR HEAD.

Insight Post GPT is built for founders who think in insights... but struggle to turn them into posts.Maybe you just walked out of a great call,
had a sharp take on someone’s post,
or jotted something down that felt true…
but now you're staring at it, wondering:
“Is this even a post?”This GPT won’t generate your content.
It helps you shape a rough idea into something shareable
(without flattening the feeling behind it.)Use it when you feel:

You’ve got a sharp note, but no shape
You keep circling a thought without traction
Your drafts feel heady, not human

You don’t need to sound more clever.
You need to sound more like you.Let Insight Post GPT help you pull the post out of the insight... and name the angle that makes it land.